The immersive industry is known by many names, VR, AR, MR, XR. But yet, those acronym seem alike, they designated different field of technology, different content and different market…. It can be confusing.
Here is an over of terms and facts and figures to help you to understand the immersive world and its stake.
What is Virtual Reality?
Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound.
In the world
- More than 81 mill. active Virtual Reality users in 2018.
- In 2021 135 mill. active mobile VR users.
- The annual rate of growth could reach 156,7 % until 2021
source : https://www.realite-virtuelle.com/vr-2018-predictions
source: Magenta VR @ Deutsche Telekom- Berlin, May 15th 2018
This sector employed 60 % german workers, 25% european workers, 15% from the rest of the world.
In 2020, the prediction shows VR content, glasses will reach 1 billions euros
- 700 millions for the content
- 300 millions for the equipment
Sales and prices:
3 Leaders in the VR-glasses sector:
- Occulus Go
- PlayStation VR
- HTC vive
IDC predict 70 millions XR glasses would might be sold in 2023.
Field of application of VR
- Entertainment 1bn
- Gaming 1,5 bn
- Health 5,1
- Movie 3,2
- Army 1,4
- Tech 4,7
- Real Estate 2,6
What is Augmented Reality?
Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
In 2017 the AR’s market rised 1,1 per cent. The AR’s content focus on smartphone
within 5 years AR (mobile AR, smartglasses) could approach three and a half billion installed base and $85 billion to $90 billion revenue.
A mobile augmented reality application (MARA) is a type of mobile application that incorporates and complements built-in components in a mobile phone and provides a specialized application to deliver reality-based services and functions.
A MARA uses the architectural composition of a mobile phone to deliver applications that add value to the physical world through virtual data and services.
– Apple ARKit
– Google ARCore
– Facebook Camera Effects
– Snap Lens Studio
Field of Application
- Real Estate
What is 360° video?
360-degree videos, also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback on normal flat display the viewer has control of the viewing direction like a panorama. It can also be played on a displays or projectors arranged in a sphere or some part of a sphere.
- Giroptic 499 euros
- Ricoh Theta 350$
- SP 360 Kodak 299 euros
- V 360 399$
- Nokia Ozo 60 0000€
- Instax360 One X 429 €
- GoPro Fusion 589€
- Ricoh Theta V 355€
Detu Twin 267€
360° video's platform
- Little star
- Flickr VR
What is Located Based Entertainment (LBE)?
Located Based Entertainment or LBE is any commercial setting using VR “that is outside of the home.
That could look like a VR Arcade, (typically a location with 8–30 headsets), an FEC (Family Entertainment Center) the industry term for amusement park that has a variety of games and activities, or any one of the many LBE venues that are adding VR… trampoline parks, bowling alleys, etc.”
- Disney invests in The Void which is a part of the Disney Accelerator and makes partnership with The Void on a Star Wars “hyper-reality” experience.
- IMAX opened their first VR center in 2016 and welcomed 50 000 visitors in its L.A. location as of right now in 2017.
- HTC invests all the revenues Q4 2017 in developers that are part of its Viveport Arcade Manager (platform for VR developers and operators who want to introduce out-of-home VR experiences).
- Two Bit Circus raised $15 million for launching a “micro amusement park” in 2018 that uses virtual reality and other interactive technologies.
- Nomadic raised $6 million to create location-based retail experiences that users can physically feel in 1Q 2018.
- Spaces raised $6.5 million in a round led by Chinese theme park company Songcheng. Songcheng will add VR and MR to its theme parks. Moreover, they claimed they planned to build standalone VR attractions and parks throughout China.
- Zero Latency opened VR arena in the MGM Grand Las Vegas hotel.
- VRstudios created first in the world 8-player arena scale VR game that is called Terminal 17.