They are the association of the German games industry. Their members include developers, publishers and many other games industry actors such as e-sports companies, institutions and service providers. As the sponsor of gamescom, they are responsible for the world’s biggest event for computer and video games. they are shareholder of the German Entertainment Software Self-Regulation Body (USK) and the Digital Games Culture Foundation as well as sponsor of the German Computer Game Award. They are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Their games enrich the lives of all people. Therefore, it is their mission to make Germany the best games location.