VRBB ( “Virtual Reality Berlin-Brandenburg e.V.”), is a publicly funded association dedicated to advancing the virtual, augmented and mixed reality industries.
VRBB is bringing together the diverse group of immersive technology players and their expertise in Germany’s capital region, forming a virtual conglomerate that can effectively partner with international associations in the area of 360° media, virtual-, augmented- and mixed reality. Our members are HighTech companies, established Media Companies, Research Institutes and Universities, Start-Ups, Freelancers and plain VR enthusiasts.
VRBB is a One-Stop shop for innovative and high-quality VR and AR products.
Our mission is to develop a growing and sustainable VR industry by bringing VR experts in Germany’s capital region in order to form conglomerate that can effectively partner with international associations in the area of 360° media, virtual-, augmented- and mixed reality.
Thanks to our powerful international cross-industry network, our members have the opportunities to generates business, getting access to public funds and subsidies, participate in our local and international events such as VR NOW CON and media MediaTech Con….
The international market for immersive technologies is growing fast. Virtual- Augmented and Mixed Reality are not just another medium or another technology for media content, it is an entirely new computing platform.
Germany’s Capital region, Berlin and Potsdam, are a unique combination of “storytelling” competence and tradition with one of the world’s most vibrant high-tech start-up scenes.
Potsdam with Studio Babelsberg and it’s more than 100 years of film making tradition just became one of 12 digital:hubs of Germany and the only one focusing on MediaTech. The region has a very active and large VR community,
VRBB is the framework combining these different skill sets needed to take advantage of these new immersive technologies.
VRBB is working actively on different areas, from sales & marketing, events & communication to knowledge transfer and R&D. VRBB is also a key driver in the MediaTech Hub and pushes for the development of a VR/AR innovation center.
One of the most visible activities is VRBB’s VR NOW CON, an international conference, trade show and VR award taking once a year with satellite events happening across the year.
VRBB is actively assisting its members with business development. We help clients to understand VR/AR production and find the best match among our members for high-quality VR/AR content/hardware/research.
For larger scale projects, VRBB can be used to form a project-partner team of multiple players, distributing the tasks to dedicated experts such as conceptualization, storytelling, modeling, animation, programming, sound design and etc.
Our structure and agile processes constantly bring up new talents and accelerates development of new products.
Michael De Gelmini
Kommunikation & Knowledge Transfer/ Workshops
The VRBB association was founded early 2016, bringing VR companies together to develop a sustainable VR industry in the region of Berlin-Brandenburg. Prior to establishing the association, frequent informal meetings with a group of people from different industries, institutions and government representatives were discussing the opportunities VR and AR present to the region and its players from the media and high-tech industry.
The formation of VRBB was the outcome of these multilateral meetings. Its mission and the formation was publicly announced by Brandenburgs Minister of Economics during re:publica TEN the 16th of March 2016. The founding of the society happened at the Film University Conrad Wolf Babelsberg.
The association organised multiple public events and set up their first international event, VR NOW CON in November 2016 with over 500 attendees and more then 30 speakers. VR NOW CON has meanwhile created multiple satellite events, such as the VR NOW business mixer organised in cooperation with Berlinale and the European Film Market.