About VRBB


The VRBB association was founded early 2016, bringing VR companies together to develop a sustainable VR industry in the region of Berlin-Brandenburg. Prior to establishing the association, a group of people from different industries, institutions and government representatives had come together at frequent informal meetings.

The formation of VRBB was the outcome of these multilateral meetings. Its mission and the formation was publicly announced by Brandenburg’s Minister of Economics during re:publica TEN on March 16, 2016. The founding of the society happened at the Film University Conrad Wolf Babelsberg.

The VRBB set up its first international event, VR NOW CON in November 2016 with over 500 attendees and more then 30 speakers. Until today, VR NOW CON has been expanded with multiple satellite events, such as the VR NOW business mixer organised in cooperation with Berlinale and the European Film Market, and the VR NOW Awards, celebrating outstanding technical, commercial and artistic XR achievements in the fields of virtual reality, augmented reality, mixed reality and 360° video.

Our mission

Our mission is to develop a growing and sustainable VR industry by bringing VR experts in Germany’s capital region in order to form a conglomerate that can effectively partner with international associations in the area of 360° media, and virtual, augmented and mixed reality.

Let's do business together

Thanks to our powerful international cross-industry network, we can help our members to generate business, get access to public funds and subsidies, participate in our local and international events, and more.

VRBB is working in multiple areas, from sales & marketing, events & communication to knowledge transfer and R&D. VRBB is also a key driver in the MediaTech Hub and pushes for the development of a VR/AR innovation center.

One of the most visible activities is VRBB’s VR NOW CON, an international conference, trade show and VR award taking place annually with satellite events happening across the year.

VRBB is actively assisting its members with business development. We help clients to understand VR/AR production and find the best match among our members for high-quality VR/AR content, hardware, or research.

For larger scale projects, VRBB helps to form a project-partner team of multiple players, distributing the tasks to dedicated experts such as conceptualization, storytelling, modeling, animation, programming, sound design etc.
Our structure and agile processes constantly bring up new talents and accelerate the development of new products.

Become a member

Position Paper

In April 2022, the consortium of the Extended Reality Associations in Germany published a position paper in order to formulate our conviction that immersive technologies of extended reality, such as virtual reality (VR) and augmented reality (AR), will play an important role in the digitization of science, business, society, culture and education in Germany.


Our Partners

VRBB is funded by the Ministerium für Wirtschaft und Energie (Ministry for Economic Affairs, Labour and Energy) of Brandenburg.